According to a study performed by Parks Associates earlier this year, women were more likely than men to buy tablets, laptops, and smartphones. In 2010, women purchased an average of 4.7 devices, while men purchased 4.2 products. And when they do purchase an item, women tend to use it more heavily because they tend to be more engaged with digital media (videos, music, and pictures).
As an electronics manufacturer armed with this data, it probably makes sense to either target your marketing to this demographic or start making products specifically for this group. Right?
A few years ago, Dell introduced a site called “Della” to market notebooks to women. Rather than selling the computers based on their technical specs, Dell tried a different tactic – touting how cute the computers were, showing off great accessories, and explaining how a notebook could change your life by helping you cook, shop, and count calories. Instant backlash forced the company to change the site within its first week, and today, Della is no more.
But recently, Japanese computer maker Fujitsu assigned a team of female engineers to develop a more feminine machine. It’s introducing a new Ultrabook that will be marketed under the “Floral Kiss” brand. The laptops will initially be available in three colors: Elegant White, Feminine Pink, and Luxury Brown. Coming soon is a purple version, created in conjunction with Japanese jewelry brand agete. If the colors alone weren’t girly enough, the laptop will have pearl, gold, and “zirconia adornments.” Also, an easy-to-open clasp that won’t damage your manicure. Whew!
It doesn’t stop there. The computer will also come preloaded with apps: scrapbooking software, a diary, and horoscopes. (Hey Fujitsu – you forgot a cookbook and a calorie-counting app. Maybe those are coming soon.)
An important fact that these manufacturers missed in the study is that the number one reason women purchased a product was ease of use. Not because of the color or preloaded apps that will help them with their scrapbooking or counting calories. I have no doubt there’s a market for these things. You can still get your Dell laptops in any color and pattern you can imagine. And I’m sure there are thousands of scrapbooking and horoscope apps to choose from in iTunes. It’s the packaging of all of these things together that gets tricky.
Eh, it could be that I’m just a little over-sensitive to this. There could be a large market out there that appreciates this approach. Maybe I’ll just shut down my plain grey computer now, put it in my rocking pink laptop bag, and go scrapbooking (or code stuff, whatever).
Crowdfunding has always been a fascinating concept to me. Prove you have a great idea and, thanks to sites like Kickstarter and Indiegogo, people (complete strangers!) will hand over money. Brilliant! I’ve seen fundraisers for everything from web TV shows to purses that will charge your iPhone. But here are some of my favorites:
It’s not unusual to read about apple shortages at least once a year. But usually, it’s referring to a phone or tablet (or this year, an adapter) – not fruit.
On my first of many trips to pumpkin patches and orchards this year, we noticed that we didn’t see any fruit on the trees. And when the farmers pulled out bushels of apples for us to eat, the apples just didn’t look quite right. That’s because they had been shipped in from another region (the Kickapoo Valley if I remember correctly) due to the lack of apples locally.
It turns out the beautiful weather experienced in the midwest and east early this spring had a drawback. The apple trees blossomed during the warm weather in March, but once a late frost hit a month later, many crops were destroyed, according to the U.S. Department of Agriculture.
So your annual stop at the apple orchard? Good luck finding one where you can pick your own. Want some apple cider? Good luck finding any, period. But places that are selling it are asking top dollar – upwards of $8 a gallon in some areas of the country. And if you’re looking forward to picking up your favorite variety of apple, make sure you get there early. Rumor has it around here that some orchards were posting dates when certain types of apples (honeycrisp, in particular) would be available, and if you didn’t show up prior to the store opening, you were out of luck, because lines of people had already formed.
Now out west, it’s a slightly different story, according to NPR. In Washington, there’s a bumper crop of apples and growers are afraid that they’ll actually leave fruit on the trees. This year, they’re having a difficult time getting enough workers to pick apples. It’s a physically demanding job – climbing ladders and carrying 40-pound bags of apples all day long. (I’ll admit – not my ideal job.)
If only we could meet somewhere in the middle… So many people out east are looking to pick apples and so many farmers out west are looking to have their apples harvested. First world problems, I suppose. How has the crazy weather impacted your fall activities? Or are you more concerned about when you’ll get your Apple phone rather than the fruit?